The Off-Site Is Not the Plan

t's October, which means a lot of leadership teams are about to spend two days in a hotel conference room with a facilitator, a stack of sticky notes and a whiteboard full of ideas. There will be a SWOT analysis, a refreshed vision statement and a list of strategic priorities. Everyone will leave energized.

By February, the binder will be on a shelf, and the company will be running exactly the way it ran before.